Why from the website Permission to Suck
The above is something that resonated with me as of late. I think, by in large I get caught up in the what I do, and I then translate that into presenting a vision of the value in what I do to clients.
Perhaps my thinking on this is backwards. Perhaps, my clients would prefer to know the "why" of what I do. If that's the case, here it is.
I make images because I can't not make images.
As a small child I loved to draw, just like most small children. As I grew older I fell in love with comic books and drew my own single issues. I never stuck with one storyline or one character because to me, the world was too big to stay in one visual and artistic place for too long. I've always been obsessed with exploring the world around me in the form of imagery. I love a bombastic, visual, emotional, spiritual, gut punch of an image. I love the type of image that makes you suck in air sharply, as if you'd been holding your breath your whole life and only now can you properly breath.
That sensation of freedom that one can get from imagery, that's why I make images. There are a million and one things that I will never be able to do or experience in the world. There are a million and one places that I will never go. But imagery can take me there, if not in person, then at least on an emotional level.
I think the value I try to explain to clients is related to this. It's related to what I love about images. While I may push the idea that I think well on my feet, and can solve just about any problem with calm creativity and professionalism, I think maybe that's not why a client should hire me.
Maybe a client should hire me because they to want that sharp intake of breath. They to want that moment of feeling like your lungs can finally fill with air for the first time in your life.
I believe that technical specifications and perfection are not so important in an image as an emotional resonance that can only be achieved by an image maker who holds an unparalleled passion for the act of searching for that explosion of visual freedom.
I make images, because I can't not make images.
I make books because I love a fun little item to hold in my hand. I want something that I can look at again and again and feel the weight of the pages as I turn them.
I write because I can't not write. There are too many ideas and thoughts boiling over in my brain to not put them down as a sort of release valve.
I make images because the world around me is beautiful and sometimes pointing isn't enough.
I make books because the world around me is beautiful and sometimes pointing and taking a picture isn't enough.
I write because the world around me is beautiful and sometimes pointing and taking a picture and printing it out isn't enough.
I do these things, because I can't not do these thing. I am these things.